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Wine Cult

A rebuilt wine club subscription platform with a custom Stripe integration and headless CMS.

Overview

Wine Cult, now the Postino Bottle Club, is Postino's wine club. The project reimagined the member experience end to end, pairing a refreshed look with a subscription flow tailored to how the club actually works.

Highlights

  1. Custom Stripe subscription integration in place of an off-the-shelf plugin
  2. Redesigned member journey from sign-up to shipment
  3. Brand-forward UI that still feels unmistakably Postino

Scrolling the Bottle Club landing page

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Scrolling the Bottle Club landing page